Regulatory fit : a meta-analytic synthesis
Year of publication: |
2014
|
---|---|
Authors: | Motyka, Scott ; Grewal, Dhruv ; Puccinelli, Nancy M. ; Roggeveen, Anne L. ; Avnet, Tamar |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 3, p. 394-410
|
Subject: | Regulatory orientation | Regulatory focus/fit | Meta-analysis | Matching | Value | Meta-Analyse | Regulierung | Regulation |
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