Regulatory focus and reliance on implicit preferences in consumption contexts
Arnd Florack; Malte Friese; Martin Scarabis
| Year of publication: |
2010
|
|---|---|
| Authors: | Florack, Arnd ; Friese, Malte ; Scarabis, Martin |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 2, p. 193-204
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981578