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Reimagining value through artification : a conceptual and theoretical framework for philanthropy and marketing

Marta Massi, José I. Rojas-Méndez, Arianna Pappacena
Year of publication:
2025
Authors: Massi, Marta ; Rojas-Méndez, José ; Pappacena, Arianna
Subject: art infusion | artification | conceptual framework | contextual recontextualization | cultural capital | legitimation | theoretical framework
freely available
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