Reinforcement versus balance response in sequential choice
Joel Huber; Kelly Goldsmith; Cassie Mogilner
| Year of publication: |
2008
|
|---|---|
| Authors: | Huber, Joel ; Goldsmith, Kelly ; Mogilner, Cassie |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 229-239
|
| Subject: | Präferenztheorie | Theory of preferences | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003774300