Reinventing a business model in industrial networks : implications for customers' brand perceptions
Patrick Spieth, Tobias Roeth, Svenja Meissner
| Year of publication: |
2019
|
|---|---|
| Authors: | Spieth, Patrick ; Röth, Tobias ; Meissner, Svenja |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 275-287
|
| Subject: | Brand equity | Brand loyalty | Brand trust | Business model innovation | Customer perceptions | Industrial networks | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Markentreue | Unternehmensnetzwerk | Business network | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146630