Reinventing the branch : an empirical assessment of banking strategies to environmental differentiation

Thomas Allard; Barry Babin; Jean-Charles Chebat; Martine Crispo

Year of publication:	2009
Authors:	Allard, Thomas ; Babin, Barry ; Chebat, Jean-Charles ; Crispo, Martine
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 6, p. 442-450
Subject:	Bankmarketing \| Bank marketing \| Ladengestaltung \| Store design \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Strukturgleichungsmodell \| Structural equation model \| Nordamerika \| North America

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