Rejoinder: "Consumer uncertainty and purchase decision reversals: theory and evidence"
Jeffrey D. Shulman, Marcus Cunha, Julian K. Saint Clair
| Year of publication: |
2025
|
|---|---|
| Authors: | Shulman, Jeffrey D. ; Cunha, Marcus ; Saint Clair, Julian K. |
| Other Persons: | Shulman, Jeffrey D. (contributor) ; Cunha, Marcus (contributor) ; Saint Clair, Julian K. (contributor) |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 1, p. 242-242
|
| Subject: | consumer learning | consumer uncertainty | product returns | service cancellations | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Theorie | Theory | Kaufentscheidung | Purchase decision | Entscheidung unter Unsicherheit | Decision under uncertainty |
Online Resource