Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”

Rejoinder - Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach" - We show that the entropy and 1-lambda measures of Van Herpen and Pieters (2002) are closely related to the variety metrics originally proposed in our earlier variety perception paper (Hoch, Bradlow, and Wansink 1999).

Hoch, Stephen J., (2002)

The Variety of an Assortment - We model the perceived variety of an assortment in terms of the multiattribute features and spatial positions of its individual objects

Hoch, Stephen J., (1999)

The Variety of an Assortment

Hoch, Stephen J., (1999)