Relaciones entre imagen de marca corporativa, satisfaccion y lealtad: estudio en una escuela de negocios de la Argentina
Year of publication: |
2010-03
|
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Authors: | Sanna, Domingo |
Institutions: | Universidad del CEMA |
Subject: | corporate branding | corporate brand image | off line corporate brand image | emotional branding | customer satisfaction | customer loyalty | behavioral intentions |
Extent: | application/pdf |
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Series: | CEMA Working Papers: Serie Documentos de Trabajo.. - ISSN 1668-4583. |
Type of publication: | Book / Working Paper |
Language: | Spanish |
Notes: | Number 419 28 pages |
Source: |
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