Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
| Year of publication: |
1996
|
|---|---|
| Authors: | Shankar, Venkatesh ; Krishnamurthi, Lakshman |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 72.1996, 3, p. 249-272
|