Relational capabilities and brand strategy within commoditised industries
Year of publication: |
2006-01-01
|
---|---|
Authors: | Parker, Melina ; Evans, Jody ; Bridson, Kerrie |
Other Persons: | Patti, Charles H. (contributor) ; Drennan, Judy (contributor) ; Ali, Yunus (contributor) ; van Dessel, Maria (contributor) |
Publisher: |
Queensland University of Technology, School of Advertising, Marketing and Public Relations |
Subject: | Marketing not elsewhere classified |
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