Relational, functional benefits and customer value in large retailing : a cross-format comparative
Cristina Calvo-Porral, J. Andrés Faíña Medín, and Paulino Montes-Solla (University of La Coruña, La Coruña, Spain)
| Year of publication: |
2016
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|---|---|
| Authors: | Calvo-Porral, Cristina ; Faíña Medín, José A. ; Montes-Solla, Paulino |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 28.2016, 2, p. 132-148
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| Subject: | Customer value | functional benefits | loyalty | relational benefits | retailing | Kundenwert | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2015.1036483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536123