Relational governance mechanisms and uncertainties in nonownership services
Year of publication: |
April 2016
|
---|---|
Authors: | Ndubisi, Nelson Oly ; Ehret, Michael ; Wirtz, Jochen |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 4, p. 250-266
|
Subject: | Share Economy | Sharing economy | B-to-B-Marketing | Business-to-business marketing | Risiko | Risk | Unvollständiger Vertrag | Incomplete contract | Governance-Ansatz | Governance approach |
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