Relational marketing in knowledge-intensive business services : an analysis of the computer services sector
Ettore Bolisani, Alberto Donò and Enrico Scarso (DTG, University of Padua, Vicenza, Italy)
| Year of publication: |
August 2016
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| Authors: | Bolisani, Ettore ; Donò, Alberto ; Scarso, Enrico |
| Published in: |
Knowledge management research & practice : KMRP. - Basingstoke : Palgrave Macmillan, ISSN 1477-8238, ZDB-ID 2116287-6. - Vol. 14.2016, 3, p. 319-328
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| Subject: | KIBS | ICT companies | marketing | S-D logic | client-provider relationships | case-study | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | Informationstechnik | Information technology | Lieferantenmanagement | Supplier relationship management | IT-Dienstleister | IT service provider | IKT-Sektor | ICT industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/kmrp.2014.35 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011549705