Relational norms in customer-company relationships : net and configurational effects
Marcel Paulssen, Alexander Leischnig, Björn S. Ivens, Mattias M. Birk
| Year of publication: |
December 2016
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|---|---|
| Authors: | Paulssen, Marcel ; Leischnig, Alexander ; Ivens, Björn Sven ; Birk, Mattias M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5866-5874
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| Subject: | Configurational effect | Net effect | Relational norms | Relationship | Transgressions | Soziale Norm | Social norm | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597527