Relational selling strategy and key account managers' relational behaviors: An exploratory study
| Year of publication: |
2007
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|---|---|
| Authors: | Guenzi, Paolo ; Pardo, Catherine ; Georges, Laurent |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 1, p. 121
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