Relationalism in marketing channels and marketing strategy
| Year of publication: |
2011
|
|---|---|
| Authors: | Paswan, Audhesh K. ; Blankson, Charles ; Guzman, Francisco |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 3 (5.4.), p. 311-334
|