The Relationship Between Marketing-Logistics Interdepartmental Integration and Performance in U.S. Manufacturing Firms: An Empirical Study - Integration between logistics and marketing strategy is critical to achieve maximum customer value. This research investigates relationships between marketing-logistics interdepartmental integration, perceived effectiveness of interdepartmental relations, ...
Year of publication: |
2000
|
---|---|
Authors: | Ellinger, Alexander E. ; Daugherty, Patricia J. ; Keller, Scott B. |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 6134798. - Vol. 21.2000, 1, p. 1-22
|
Saved in:
Saved in favorites
Similar items by person
-
The impact of internal marketing efforts in distribution service operations
Keller, Scott B., (2009)
-
The empowerment of frontline service staff in 3PL companies
Ellinger, Alexander E., (2010)
-
Voss, M.Douglas, (2004)
- More ...