Relationship between sustainable buying intention and marketing strategies
Year of publication: |
2014
|
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Authors: | Salgado-Beltrán, Lizbeth ; Subira-Lobera, María E. ; Beltrán-Morales, Luis Felipe |
Published in: |
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology. - Toronto : NAISIT Publ., ISSN 1923-0273, ZDB-ID 2769259-0. - 2014, 12, p. 18-30
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Subject: | marketing strategies | sustainable buying intention | Structural equation model | green marketing | corporate social responsibility | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Strukturgleichungsmodell | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing |
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