Relationship branding and CRM
Edward C. Malthouse and Bobby J. Calder
| Year of publication: |
2005
|
|---|---|
| Authors: | Malthouse, Edward C. ; Calder, Bobby J. |
| Published in: |
Kellogg on branding : the marketing faculty of the Kellogg School of Management. - Hoboken, N.J. : Wiley, ISBN 0-471-69016-3. - 2005, p. 150-168
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003285364