Kellogg on branding : the marketing faculty of the Kellogg School of Management
edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Tybout, Alice M. (contributor) ; Calkins, Tim (contributor) |
| Institutions: | Kellogg School of Management (contributor) |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xvii, 334 p. ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 0-471-69016-3 ; 978-0-471-69016-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490233