When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Year of publication: |
2020
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Authors: | Stäbler, Samuel ; Fischer, Marc |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 3, p. 46-67
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Subject: | brand management | corporate social irresponsibility | event study | media | mixed binary logit model | theory of news value | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation |
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