The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi, Sulaiman Muhammad Ali, Bang Nguyen
| Year of publication: |
July 2017
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|---|---|
| Authors: | Sharifah Faridah Syed Alwi ; Ali, Sulaiman Muhammad ; Bang, Nguyen |
| Published in: |
Business ethics quarterly : the journal of the Society for Business Ethics. - West Nyack : Cambridge University Press, ISSN 1052-150X, ZDB-ID 1078295-3. - Vol. 27.2017, 3, p. 393-422
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| Subject: | ethical branding | ethical corporate marketing | corporate brand | corporate reputation | electronic office equipment | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmensethik | Business ethics | Markenarchitektur | Brand architecture | Marketingmanagement | Marketing management | Markenartikel | Brand | Markentreue | Brand loyalty | Marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/beq.2017.20 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011735309