Relationship dynamics: developing business relationships and creating value
Year of publication: |
2004
|
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Authors: | Andersson, Ulf ; Ståhl, Benjamin |
Published in: |
Knowledge flows, governance and the multinational enterprise : frontiers in international management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-3311-1. - 2004, p. 130-148
|
Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
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