"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Stephen L. Vargo; Robert F. Lusch
| Year of publication: |
2010
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|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 4.2010, 4, p. 167-168
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| Subject: | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758138