Relationship learning : a conduit for internationalization
Year of publication: |
2020
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Authors: | Bhatti, Waheed Akbar ; Larimo, Jorma ; Servais, Per |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 29.2020, 3, p. 1-13
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Subject: | Customer needs | Dynamic capability | Internationalization process | Microfoundations | Opportunity | Dynamische Kompetenzen | Dynamic capabilities | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Lernende Organisation | Learning organization | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Mikrofundierung |
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