"Relationship Marketing" and the "Markets-as-Networks Approach" -- A comparative analysis of two evolving streams of research
| Year of publication: |
1997
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| Authors: | Mattsson, Lars-Gunnar |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 5, p. 447-462
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