Relationship marketing : creating shareholder value
Martin Christopher; Adrian Payne; David Ballantyne
| Year of publication: |
2002 ; 1. publ., [rev. ed.]
|
|---|---|
| Authors: | Christopher, Martin ; Payne, Adrian ; Ballantyne, David |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Marketing | Theorie | Theory | Marketingmanagement | Marketing management | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 242 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1991 pbk ; : £19.99 : CIP entry (May) |
| ISBN: | 0-7506-4839-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001546613