Relationship marketing in social media practice : perspectives, limitations and potential
Year of publication: |
2014
|
---|---|
Authors: | Williams, Christine B. ; Gulati, Girish J. |
Published in: |
Political marketing in the United States. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-63286-7. - 2014, p. 185-201
|
Subject: | Wahlkampf | Electoral campaign | Beziehungsmarketing | Relationship marketing | Social Web | Social web | USA | United States |
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