RELATIONSHIP MARKETING - Who is killing CRM? - Where do you put responsibility for CRM? In IT? Wrong: Make it the company's way of marketing life.
| Year of publication: |
2001
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|---|---|
| Authors: | Burrows, David ; Williams, Juliet |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 36.2001, 7, p. 31-34
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