Relationship of product claims between private label and national brands : the influence of private label penetration
Year of publication: |
2015
|
---|---|
Authors: | Stanton, John L. ; Wiley, James B. ; Hooker, Neal H. ; Salnikova, Ekaterina |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 9, p. 815-830
|
Subject: | Private label | Gross margin | National brands | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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