Relationships between engineers and marketers within new product development: An Anglo-German comparison
| Year of publication: |
2004
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|---|---|
| Authors: | Shaw, Christopher T. ; Shaw, Vivienne ; Enke, Margit |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 5, p. 694
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