Relationships in fast moving consumer goods markets : the consumer's perspective
Year of publication: |
2011
|
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Authors: | Leahy, Rose |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 4, p. 651-672
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Subject: | Konsumgütermarketing | Consumer goods marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Fragebogen | Questionnaire |
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