RELATIVE AND ABSOLUTE RISK FORMAT IN ELICITING WILLINGNESS-TO-PAY FOR BEEF IRRADIATION

The relationship between the valuation of reduced risk through irradiation and framing of risk information was determined using absolute and relative risk formats. A double-bounded CV survey was used to measure willingness-to-pay (WTP) for irradiated beef among 740 U.S. households. Results show that the WTP was sensitive to the risk formats.

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Year of publication:	2000
Authors:	Rimal, Arbindra ; Fletcher, Stanley M. ; McWatters, Kay H.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	beef irradiation \| relative risk format \| absolute risk format \| willingness-to-pay \| double-bounded CV questions \| Consumer/Household Economics

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Extent:	application/pdf
Series:	2000 Annual meeting, July 30-August 2, Tampa, FL.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2000 Annual meeting, July 30-August 2, Tampa, FL Number 21825
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005801293