Relative efficiency of social CRM software : a hybrid fuzzy AHP/DEA approach
V. Raj Kumar and L. Suganthi
| Year of publication: |
2019
|
|---|---|
| Authors: | Kumar, V. Ray ; Suganthi, L. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 31.2019, 1, p. 27-44
|
| Subject: | customer relationship management | social media | fuzzy analytical hierarchical process | data envelopment analysis | relative efficiency | Beziehungsmarketing | Relationship marketing | Data-Envelopment-Analyse | Data envelopment analysis | Social Web | Social web | Fuzzy-Set-Theorie | Fuzzy sets | Effizienz | Efficiency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2019.099525 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012062929