Paper aims at defining the value, taking conceptual ideas from the service economy, and at designing main conceptual criteria for correcting of routine approach in economics. It is built as a theoretical questioning and debate, starting with reminding certain issues from the Mercantilist and Physiocrat economic thought. The servicity view is thus reasoned, i.e. the respect to the actual service brought to the whole socio-economic and natural environment, being a part of a larger research. The actual context of the debate is given by the knowledge society in the post-industrial era. The results indicate theoretical clarifying, bringing a renovating interpretative view of value, particularly concerning the Physiocrat roots of value and productivity, as well as new questions to be answered, in a heterodox approach, containing the reserve of new horizons to be developed and applied in concrete circumstances.
