Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Nan (Iris) Xue, Xing (Stella) Liu, Lisa C. Wan, Yuansi Hou
| Year of publication: |
2024
|
|---|---|
| Authors: | Xue, Nan (Iris) ; Liu, Xing ; Wan, Lisa C. ; Hou, Yuansi |
| Subject: | Challenging versus relaxing activity | Crowding | Post-COVID-19 marketing strategy | Risk aversion | Tourism advertising frame | Werbung | Advertising | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Risikoaversion | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457629