Relevant dimensions and contextual weights of distance in international business decisions : evidence from Spanish and Chinese outward FDI
Year of publication: |
2015
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Authors: | Drogendijk, Henrieke Johanna ; Martín Martín, Oscar |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 1, p. 133-147
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Subject: | Distribution channel | Exporter profitability | Loyalty | Relationship | Satisfaction | Auslandsinvestition | Foreign investment | Spanien | Spain | Multinationales Unternehmen | Transnational corporation | Vertriebsweg | China | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
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