Reliability in communication management : analysis of reliability phenomenon that comparative advertisements create on consumers
Gonca Yildirim
| Year of publication: |
[2016]
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|---|---|
| Authors: | Yildirim, Gonca |
| Published in: |
Trust in communication management. - Frankfurt am Main : PL Academic Research, ISBN 978-3-631-67537-3. - 2016, p. 103-130
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738178