Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future
Year of publication: |
2024
|
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Authors: | Otegui Carles, Almudena ; Fraiz Brea, José Antonio ; Araújo Vila, Noelia |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 15.2024, 3, p. 293-321
|
Subject: | Consumption | Events | Hashtag | Instagram | Photography | Social influence | Social media | Sustainability | Sustainable events | Social Web | Social web | Stakeholder | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
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