Renting Goodwill in International Marketing Channels: An Analysis of Pricing Strategies and Bargaining Power
| Year of publication: |
2005
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|---|---|
| Authors: | Farrell, Carlyle ; Fearon, Gervan |
| Published in: |
Atlantic economic journal : AEJ. - Dordrecht [u.a.] : Springer, ISSN 0197-4254, ZDB-ID 188752x. - Vol. 33.2005, 3, p. 285-296
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