Repeated auctions with budgets in ad exchanges : approximations and design
Santiago R. Balseiro; Omar Besbes; Gabriel Y. Weintraub
| Year of publication: |
2015
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|---|---|
| Authors: | Balseiro, Santiago R. ; Besbes, Omar ; Weintraub, Gabriel |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 4, p. 864-884
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| Subject: | auction design | revenue management | ad exchange | display advertising | Internet | budget constraints | dynamic games | mean field | fluid approximation | Auktionstheorie | Auction theory | Revenue-Management | Revenue management | Online-Marketing | Internet marketing | Auktion | Auction | Dynamisches Spiel | Dynamic game |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010526541