Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Year of publication: |
2014
|
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Authors: | Burghausen, Mario ; Balmer, John M. T. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 4, p. 384-402
|
Subject: | Corporate history | Corporate identity | Corporate communications | Corporate branding | Corporate heritage | Corporate memory | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management |
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