Reputation as an intangible asset : reflections on theory and methods in two empirical studies of business school reputations
Violina P. Rindova; Ian O. Williamson; Antoaneta P. Petkova
| Year of publication: |
2010
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| Authors: | Rindova, Violina P. ; Williamson, Ian O. ; Petkova, Antoaneta P. |
| Published in: |
Journal of management : JOM. - Thousand Oaks, Calif. : Sage Publ., ISSN 0149-2063, ZDB-ID 83220-0. - Vol. 36.2010, 3, p. 610-619
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| Subject: | Firmenimage | Corporate reputation | Immaterielle Werte | Intangible assets | Ressourcenorientierter Ansatz | Resource-based view | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972525