Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty - Should you cultivate a reputation as a really tough bargainer? If you are a buyer, the answer is NO!
| Year of publication: |
2002
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| Authors: | Banks, Darryl T. ; Hutchinson, J.Wesley ; Meyer, Robert J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 251-272
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