Reputation Networks and "Loose Linkages" between Reputation and Quality

In this article a network model of the development of a suppliers' reputation in a market with quality uncertainty is presented. This model is based on communication and interaction processes within a market. It is shown that reputation is influenced by three factors: The customers experiences with a certain supplier, the diffusion of this information within the network "market", and customers using this information in their product evaluation process. The model suggests that reputation by no means presents automatic insurance against opportunism. High reputation may even prevent transactions under circumstances discussed here.

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Year of publication:	2000-09-01
Authors:	Büschken, Joachim
Publisher:	Universität <Eichstätt; Ingolstadt> / Lehrstuhl für ABWL, Absatzwirtschaft und Marketing
Subject:	Prestige \| reputation \| Netzwerk \| Netzwerkmodell

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Extent:	254976 bytes 19 p. application/pdf
Series:	Katholische Universität Eichstätt-Ingolstadt - Lehrstuhl für ABWL, Absatzwirtschaft und Marketing - Downloads
Type of publication:	Book / Working Paper
Language:	English
Classification:	Consumer behaviour ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)