Reputation von Fußball-Clubs : Entwicklung und empirische Überprüfung eines Messkonzepts auf Basis der Reputation Quotient (RQ)

Klaus-Peter Wiedmann; Frank Bachmann; Kai Lafrenz

Year of publication:	2007
Authors:	Wiedmann, Klaus-Peter ; Bachmann, Frank ; Lafrenz, Kai
Publisher:	Hannover : Leibniz-Univ., Inst. für Marketing & Management
Subject:	Profisport \| Professional sports \| Fußball \| Football \| Sportorganisation \| Sport organization \| Sportmarketing \| Sports marketing \| Reputation \| Messung \| Measurement \| Berufsfußball \| Fußballverein \| Prestige
Description of contents:	Table of Contents [gbv.de]

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