Research frontiers on the international marketing strategies of Chinese brands
edited by Zuohao Hu, Xi Chen, and Zhilin Yang
| Year of publication: |
2017
|
|---|---|
| Other Persons: | Hu, Zuohao (ed.) ; Chen, Xi (ed.) ; Yang, Zhilin (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Marketing | China | Produktmanagement | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | xiii, 207 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 10 Beiträge |
| ISBN: | 978-1-138-67183-6 ; 978-1-315-61676-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433932