Research in marketing in Europe : some reflections on its setting, accomplishments and challenges
Lars-Gunnar Mattson and Philippe A. Naert
| Year of publication: |
1984
|
|---|---|
| Authors: | Mattson, Lars-Gunnar ; Naert, Philippe A. |
| Publisher: |
Antwerpen |
| Subject: | Absatz | Marktforschung | Betriebswirtschaftliche Ausbildung | Wirtschaftswissenschaftlicher Fortschrittsbericht | Europa | EU-Staaten | EU countries | Europe | Bibliometrie | Bibliometrics |
| Extent: | 35, 2, 14 S 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002440373