Research in marketing in Europe : some reflections on its setting, accomplishments and challenges
Lars-Gunnar Mattsson and Philippe A. Naert
| Year of publication: |
1985
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| Authors: | Mattsson, Lars-Gunnar ; Naert, Philippe A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 1, p. 3-25
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002440595